Choosing the right colours to boost sales

Choose the Right Colours to Boost Sales

It’s imperative to test your colours. Testing colours with your audience will have better results. Take a few minutes to do a simple colour test. Choose colours that resonate best with your target audience and convey the proper message about your brand, and make a positive impression.
Use colour tones, schemes and styles that resonate well with your target audience to instil a sense of quality and credibility. Though this requires some market research on your part, it will be worth it when you see the result.


The factors you need to consider when choosing your colours are age of audience and type of product/service. Choose colours that will appeal to the demographics of your market.  Your chosen colour scheme should also be appropriate for the service or product you sell.


When choosing your colours, start with the basics. Your printed marketing materials are powerful tools when it comes to colour psychology and making a good impression. Qld Trade Print can help you produce the marketing materials that you visualize.